This advert appeals to down to earth girls/women, aged 15-22, that dress fairly straight forwardly - just jeans and a top. They enjoys sleepovers with her friends, and shopping at the weekends with her pocket money. They shop in places like Primark, H&M, Miss Prodigy, New Look, and Topshop.
They enjoys films like Mean Girls, Angus Thongs and Perfect Snogging, Twilight Saga, St Trinians, Lee Evans, Mumma Mia, she enjoys watching them at the cinema and also buying them later on DVD and watching them with her friends, and eating popcorn and ice cream.
They would watch Friends, Scrubs, Family Guy, X Factor, America's Next Top Model, One Tree Hill. The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central; Movie Channels and Viva.
The music these girls would listen to would be anything in the charts, varying from pop, hiphop. r 'n' b, indie music - not really a 'rock' or 'classical' or 'dub-step'. Listens to Kiss FM and Radio 1 for the 'chart hits'.
I this advert would appeal to girls like this as they are stereotypical girly girls who enjoys typical girly things, therefore, if the perfume was a sweet smelling perfume, they would be instant drawn to this product, as it's similar to other perfumes she likes, such as Calvin Klein, Chanel, Chloe and DKNY.