http://www.nmauk.co.uk/nma/do/live/factsAndFigures?newspaperID=17
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2221
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2235
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2228

We have studied the ACORN profiling system, for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS system of A,B,C1,C2,D,E.

The Sun is the cheapest newspaper out of the 4 newspapers we have to study; Monday - Friday 20p, Saturday 60p.
The reason this newspaper is cheaper, because it is targeted at poorer people, in the D,E, categories. This is because they aren't willing to spend vast amounts of money on newspapers, because they don't have lots of money to spend. The material in the newspaper, the content, and the reading age doesn't appeal to the higher end of the market. Between 29 Nov 10 - 02 Jan 11 they sold 2,717,013 copies of The Sun, which is really high because it is so cheap and easy to read. (Source: ABC)

The Daily Mail is the second cheapest out of the 4 newspapers we have to study; Monday - Friday 50p, Saturday: 80p.
This newspaper is the most profitable because it's 2 and a half times more expensive than The Sun and yet between 29 Nov 10 - 02 Jan 11 they still manage to sell 2,030,968 copies. This is because it is targeted across all of the profiling categories as it is reasonably cheap so the D,E categories can still afford to buy it, but the A,B,C1,C2 categories still buy it as the material in it is quite good.

The Daily Telegraph is the second most expensive out of the 4 newspapers we have to study; Monday - Friday: £1.00, Saturday: £1.80.
This newspaper isn't as profitable as The Daily Mail as the prices are double, or more, and the lower categories are not willing to pay this much for the newspaper. Between 29 Nov 10 - 02 Jan 11 they sold as little as 631,280 copies. (Source: ABC) This is because the content in the newspaper is aimed at the higher categories, such as A,B,C1, because the content is aimed at more educated and well off people.

The Guardian is the most expensive out of the 4 newspapers we have to study; Monday - Friday £1.00, Saturday £1.90.
This is the least profitable out of the 4, because it is aimed at the more educated and well off categories, such as A,B categories. This is because the C1,C2,D,E, categories are not willing to pay this much for the newspaper as they don't have that amount of money to be wasting on a single newspaper where as they do have enough money to buy The Sun. Between 29 Nov 10 - 02 Jan 11 they sold only 264,819 copies. (Source: ABC)