In the last few lessons, I have learnt how the public are categorized by the ACORN Classifications and Core Buyer.
The Core Buyer is a detailed explanation on general profiles of people that would buy certain magazines and products, and the overview of what the people's thoughts and interests are.
The ACORN Classification divides the public up into 5 main categories :Wealthy Achievers, Urban Prosperity, Comfortably Off, Moderate Means and Hard Pressed, this is decided by how much they earn