In order to create an advertising proposal, I need to gather information about the company that makes the product, where it want to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise Jess Curtis; Te Amo is £100,000.
What do you want your adverts to achieve?
With my adverts, I want to introduce a new product to the market and bring the standard of competition up with perfume makers to see what the audience really like.
What type of advertising will suit your campaign?
The type of advertising that would suit my campaign would be; print, online, TV advertising, as lots of people read magazines and go online and watch TV so lots of people would see it and want to test it out.
Describe the type of print advert you have in mind.
The advert I have in mind, is very simplistic, with cool and light colours blending in the background. A picture of the bottle in one corner and the product name, brand name and 'limited edition' on the right hand side of the advert.
What is the target market?
The target market for my product is women aged 15+ with any interest as the perfume will be quite girly and would be good for a night out with friend or family, or day to day working ath the office.