Mood Board
The majority of these adverts feature a woman posing, to enhance sales. This is used because if the public audience see a certain celebrity wearing a specific perfume, they'll begin to think that if it's good enough for a celebrity then it's good enough for them.
The other adverts don't feature a model or celebrity. These can also be very powerful and influential as they give the connotations that if you like the look of this advert that you should go to the shop and test it and buy it there and then.
Good choices of adverts but this needs a discussion added to it picking out the main features of adverts in this genre and how it is useful for you in designing an advertisement for your product. Not yet 7P1.
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