Tuesday, 15 February 2011
The Sun and The Guardian
Task 1
How many stories are covered in both papers? What are they?
Kubica in car crash
Gary Moore dies.
Who advertises in each paper? Choose 3 adverts you think are typical for each paper?
The Sun
Loans
Cash for Gold
The Guardian
Phones
Cars
Credit Cards
What is the centre fold for each paper?
The Sun
Petrol costing to much
The Guardian
A picture about the first white faced clown church service.
Task 2
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
A and B are more likely to read the Guardian where as C2, D&E are more likely to read the Sun.
How do your answers in Task 1 show that there are two different target audiences for these two papers?
A and B are more intelligent and well of people therefore they would read the Guardian.
C2, D & E have a lower income, lower standard of education and well-being.
Task 3
Using the two articles about the death of Nikitta Grender, count the number of pictures used in teach article.
The Guardian-1
The Sun- 3
Find three words containing more than three syllables from each article. Compare how difficult these words are to understand in each paper.
The Guardian
investigating
teenager
examination
The Sun
detectives
whereabouts
firefighters
Which article requires a higher reading age to understand it? Explain why.
The Guardian because it's aimed at well off and more educated people.
What demographic group did Nikitta come from? Is Nikitta represented as being from the same class in each paper?
How many stories are covered in both papers? What are they?
Kubica in car crash
Gary Moore dies.
Who advertises in each paper? Choose 3 adverts you think are typical for each paper?
The Sun
Loans
Cash for Gold
The Guardian
Phones
Cars
Credit Cards
What is the centre fold for each paper?
The Sun
Petrol costing to much
The Guardian
A picture about the first white faced clown church service.
Task 2
Referring to your work on ABC1 demographics, what kind of people read each of these papers?
A and B are more likely to read the Guardian where as C2, D&E are more likely to read the Sun.
How do your answers in Task 1 show that there are two different target audiences for these two papers?
A and B are more intelligent and well of people therefore they would read the Guardian.
C2, D & E have a lower income, lower standard of education and well-being.
Task 3
Using the two articles about the death of Nikitta Grender, count the number of pictures used in teach article.
The Guardian-1
The Sun- 3
Find three words containing more than three syllables from each article. Compare how difficult these words are to understand in each paper.
The Guardian
investigating
teenager
examination
The Sun
detectives
whereabouts
firefighters
Which article requires a higher reading age to understand it? Explain why.
The Guardian because it's aimed at well off and more educated people.
What demographic group did Nikitta come from? Is Nikitta represented as being from the same class in each paper?
Monday, 14 February 2011
The product names I am considering using are:
Je t'aime- as it is French for 'I love you' and it sounds nice and I think it would be a good perfume name.
Addicted- I thought this would be a good perfume name, because it would give the connotation when you wear the perfume you become addicted to the perfume so you would have to buy it again and again.
I chose these because, they sound sophisticated and they sound like good names for a perfume and I think they would be memorable.
Je t'aime- as it is French for 'I love you' and it sounds nice and I think it would be a good perfume name.
Addicted- I thought this would be a good perfume name, because it would give the connotation when you wear the perfume you become addicted to the perfume so you would have to buy it again and again.
I chose these because, they sound sophisticated and they sound like good names for a perfume and I think they would be memorable.
Font Styles
I chose these fonts, because they were very minimalist but yet it it looks good and suits the conventions of a typical advert. I prefer the second and third ones because although they are very similar they are very different and easy to read and they look good on the adverts.
I chose these fonts, because they were very minimalist but yet it it looks good and suits the conventions of a typical advert. I prefer the second and third ones because although they are very similar they are very different and easy to read and they look good on the adverts.
Thursday, 10 February 2011
This advert appeals to down to earth girls/women, aged 15-22, that dress fairly straight forwardly - just jeans and a top. They enjoys sleepovers with her friends, and shopping at the weekends with her pocket money. They shop in places like Primark, H&M, Miss Prodigy, New Look, and Topshop.
They enjoys films like Mean Girls, Angus Thongs and Perfect Snogging, Twilight Saga, St Trinians, Lee Evans, Mumma Mia, she enjoys watching them at the cinema and also buying them later on DVD and watching them with her friends, and eating popcorn and ice cream.
They would watch Friends, Scrubs, Family Guy, X Factor, America's Next Top Model, One Tree Hill. The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central; Movie Channels and Viva.
The music these girls would listen to would be anything in the charts, varying from pop, hiphop. r 'n' b, indie music - not really a 'rock' or 'classical' or 'dub-step'. Listens to Kiss FM and Radio 1 for the 'chart hits'.
I this advert would appeal to girls like this as they are stereotypical girly girls who enjoys typical girly things, therefore, if the perfume was a sweet smelling perfume, they would be instant drawn to this product, as it's similar to other perfumes she likes, such as Calvin Klein, Chanel, Chloe and DKNY.
Target Audience for my advert.
This is Louise Trescott. She is18, and lives in Goffs Oak.
She dresses fairly straight forwardly - just jeans and a top. She enjoys sleepovers with her friends, and shopping at the weekends with her pocket money. She shops in places like Primark, Miss Prodigy, New Look, and Topshop.
She enjoys films like Mean Girls, Angus Thongs and Perfect Snogging, Twilight Saga, St Trinians, Lee Evans, Mumma Mia, she enjoys watching them at the cinema and also buying them later on DVD and watching them with her friends, and eating popcorn and ice cream.
They would watch Friends, Scrubs, Family Guy, X Factor, America's Next Top Model, One Tree Hill. The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central; Movie Channels and Viva.
The music this girl would listen to would be anything in the charts, varying from pop, hiphop. r 'n' b, indie music - not really a 'rock' or 'classical' or 'dub-step'. Listens to Kiss FM and Radio 1 for the 'chart hits'.
I think our perfume would appeal to this girl as she is a stereotypical girly girl who enjoys typical girly things, therefore, if the perfume was a sweet smelling perfume, she would be instant drawn to this product, as it's similar to other perfumes she likes, such as Calvin Klein, Chanel, ChloeandDKNY.
Monday, 7 February 2011
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?newspaperID=17
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2221
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2235
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2228
We have studied the ACORN profiling system, for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS system of A,B,C1,C2,D,E.
The Sun is the cheapest newspaper out of the 4 newspapers we have to study; Monday - Friday 20p, Saturday 60p.
The reason this newspaper is cheaper, because it is targeted at poorer people, in the D,E, categories. This is because they aren't willing to spend vast amounts of money on newspapers, because they don't have lots of money to spend. The material in the newspaper, the content, and the reading age doesn't appeal to the higher end of the market. Between 29 Nov 10 - 02 Jan 11 they sold 2,717,013 copies of The Sun, which is really high because it is so cheap and easy to read. (Source: ABC)
The Daily Mail is the second cheapest out of the 4 newspapers we have to study; Monday - Friday 50p, Saturday: 80p.
This newspaper is the most profitable because it's 2 and a half times more expensive than The Sun and yet between 29 Nov 10 - 02 Jan 11 they still manage to sell 2,030,968 copies. This is because it is targeted across all of the profiling categories as it is reasonably cheap so the D,E categories can still afford to buy it, but the A,B,C1,C2 categories still buy it as the material in it is quite good.
The Daily Telegraph is the second most expensive out of the 4 newspapers we have to study; Monday - Friday: £1.00, Saturday: £1.80.
This newspaper isn't as profitable as The Daily Mail as the prices are double, or more, and the lower categories are not willing to pay this much for the newspaper. Between 29 Nov 10 - 02 Jan 11 they sold as little as 631,280 copies. (Source: ABC) This is because the content in the newspaper is aimed at the higher categories, such as A,B,C1, because the content is aimed at more educated and well off people.
The Guardian is the most expensive out of the 4 newspapers we have to study; Monday - Friday £1.00, Saturday £1.90.
This is the least profitable out of the 4, because it is aimed at the more educated and well off categories, such as A,B categories. This is because the C1,C2,D,E, categories are not willing to pay this much for the newspaper as they don't have that amount of money to be wasting on a single newspaper where as they do have enough money to buy The Sun. Between 29 Nov 10 - 02 Jan 11 they sold only 264,819 copies. (Source: ABC)
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2221
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2235
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?factsAndFiguresModel=2228
We have studied the ACORN profiling system, for dividing up the population when we are looking for a target audience. However, there are other profiling systems. The most widely used is the NRS system of A,B,C1,C2,D,E.
The Sun is the cheapest newspaper out of the 4 newspapers we have to study; Monday - Friday 20p, Saturday 60p.
The reason this newspaper is cheaper, because it is targeted at poorer people, in the D,E, categories. This is because they aren't willing to spend vast amounts of money on newspapers, because they don't have lots of money to spend. The material in the newspaper, the content, and the reading age doesn't appeal to the higher end of the market. Between 29 Nov 10 - 02 Jan 11 they sold 2,717,013 copies of The Sun, which is really high because it is so cheap and easy to read. (Source: ABC)
The Daily Mail is the second cheapest out of the 4 newspapers we have to study; Monday - Friday 50p, Saturday: 80p.
This newspaper is the most profitable because it's 2 and a half times more expensive than The Sun and yet between 29 Nov 10 - 02 Jan 11 they still manage to sell 2,030,968 copies. This is because it is targeted across all of the profiling categories as it is reasonably cheap so the D,E categories can still afford to buy it, but the A,B,C1,C2 categories still buy it as the material in it is quite good.
The Daily Telegraph is the second most expensive out of the 4 newspapers we have to study; Monday - Friday: £1.00, Saturday: £1.80.
This newspaper isn't as profitable as The Daily Mail as the prices are double, or more, and the lower categories are not willing to pay this much for the newspaper. Between 29 Nov 10 - 02 Jan 11 they sold as little as 631,280 copies. (Source: ABC) This is because the content in the newspaper is aimed at the higher categories, such as A,B,C1, because the content is aimed at more educated and well off people.
The Guardian is the most expensive out of the 4 newspapers we have to study; Monday - Friday £1.00, Saturday £1.90.
This is the least profitable out of the 4, because it is aimed at the more educated and well off categories, such as A,B categories. This is because the C1,C2,D,E, categories are not willing to pay this much for the newspaper as they don't have that amount of money to be wasting on a single newspaper where as they do have enough money to buy The Sun. Between 29 Nov 10 - 02 Jan 11 they sold only 264,819 copies. (Source: ABC)
Thursday, 3 February 2011
In order to create an advertising proposal, I need to gather information about the company that makes the product, where it want to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise Jess Curtis; Te Amo is £100,000.
What do you want your adverts to achieve?
With my adverts, I want to introduce a new product to the market and bring the standard of competition up with perfume makers to see what the audience really like.
What type of advertising will suit your campaign?
The type of advertising that would suit my campaign would be; print, online, TV advertising, as lots of people read magazines and go online and watch TV so lots of people would see it and want to test it out.
Describe the type of print advert you have in mind.
The advert I have in mind, is very simplistic, with cool and light colours blending in the background. A picture of the bottle in one corner and the product name, brand name and 'limited edition' on the right hand side of the advert.
What is the target market?
The target market for my product is women aged 15+ with any interest as the perfume will be quite girly and would be good for a night out with friend or family, or day to day working ath the office.
The advertising budget for my campaign to advertise Jess Curtis; Te Amo is £100,000.
What do you want your adverts to achieve?
With my adverts, I want to introduce a new product to the market and bring the standard of competition up with perfume makers to see what the audience really like.
What type of advertising will suit your campaign?
The type of advertising that would suit my campaign would be; print, online, TV advertising, as lots of people read magazines and go online and watch TV so lots of people would see it and want to test it out.
Describe the type of print advert you have in mind.
The advert I have in mind, is very simplistic, with cool and light colours blending in the background. A picture of the bottle in one corner and the product name, brand name and 'limited edition' on the right hand side of the advert.
What is the target market?
The target market for my product is women aged 15+ with any interest as the perfume will be quite girly and would be good for a night out with friend or family, or day to day working ath the office.
Mood Board
The majority of these adverts feature a woman posing, to enhance sales. This is used because if the public audience see a certain celebrity wearing a specific perfume, they'll begin to think that if it's good enough for a celebrity then it's good enough for them.
The other adverts don't feature a model or celebrity. These can also be very powerful and influential as they give the connotations that if you like the look of this advert that you should go to the shop and test it and buy it there and then.
The majority of these adverts feature a woman posing, to enhance sales. This is used because if the public audience see a certain celebrity wearing a specific perfume, they'll begin to think that if it's good enough for a celebrity then it's good enough for them.
The other adverts don't feature a model or celebrity. These can also be very powerful and influential as they give the connotations that if you like the look of this advert that you should go to the shop and test it and buy it there and then.
Wednesday, 2 February 2011
In the last few lessons, I have learnt how the public are categorized by the ACORN Classifications and Core Buyer.
The Core Buyer is a detailed explanation on general profiles of people that would buy certain magazines and products, and the overview of what the people's thoughts and interests are.
The ACORN Classification divides the public up into 5 main categories :Wealthy Achievers, Urban Prosperity, Comfortably Off, Moderate Means and Hard Pressed, this is decided by how much they earn
The Core Buyer is a detailed explanation on general profiles of people that would buy certain magazines and products, and the overview of what the people's thoughts and interests are.
The ACORN Classification divides the public up into 5 main categories :Wealthy Achievers, Urban Prosperity, Comfortably Off, Moderate Means and Hard Pressed, this is decided by how much they earn
Tuesday, 1 February 2011
For my coursework, I have decided to make an advert for Jess Curtis; Te Amo.
I have decided to do , as it is sophisticated and elegant, yet not that difficult to do.
After thinking about the product I changed the name of it, it's now called Jess Curtis; Je t'aime, Limited Edition.
I thought this name was better for my design as more people will recognise it and they will understand what it means without having to think about it to much.
I have decided to do , as it is sophisticated and elegant, yet not that difficult to do.
After thinking about the product I changed the name of it, it's now called Jess Curtis; Je t'aime, Limited Edition.
I thought this name was better for my design as more people will recognise it and they will understand what it means without having to think about it to much.
ACORN
We can divide the audience into different categories. This helps us to target different products to those different people. The 5 main categories are:
Wealthy Achievers
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed.
The advantage of this, is that you can target different things towards different people, for example, you would target more expensive adverts towards the Wealthier people.
Wealthy Achievers
Urban Prosperity
Comfortably Off
Moderate Means
Hard Pressed.
The advantage of this, is that you can target different things towards different people, for example, you would target more expensive adverts towards the Wealthier people.
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