After collecting the feedback of my 5 questionnaires for my perfume advert my results reflected what I originally thought about before deciding on my advert style.
All the questionnaire's that were filled in were from the age range of 10-14. 3 of the questionnaire's had the results that they preferred celebrity based adverts, one preferred neutral adverts and one said they preferred branded adverts e.g. Estee Lauder. They all said they liked my advert because of the colours and the brand name and fonts used. They had a wide range of responses about what they look for in an advert, for example, who it's by, the people in the advert, modern adverts, fun and girly. 3 said they would buy the perfume if they saw this adverts, for the price of £15- £20 because 'it looks nice and has a lovely design, and the petals look like it smells of flowers' and 'it looks nice'. They said that the colours, the smell, the bottle shape, the name, the limited edition sign, the french writing would attract the to this advert.
After looking at my results, I have come to the conclusion that my advert is well targeted for the audience of women 14+ as it's a sophisticated advert and the majority of my results say it's a nice advert and that they would buy it, so I think if I gave my questionnaires to an older audience that they would agree with the people that answered these questionnaires.
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