After collecting the feedback of my 5 questionnaires for my perfume advert my results reflected what I originally thought about before deciding on my advert style.
All the questionnaire's that were filled in were from the age range of 10-14. 3 of the questionnaire's had the results that they preferred celebrity based adverts, one preferred neutral adverts and one said they preferred branded adverts e.g. Estee Lauder. They all said they liked my advert because of the colours and the brand name and fonts used. They had a wide range of responses about what they look for in an advert, for example, who it's by, the people in the advert, modern adverts, fun and girly. 3 said they would buy the perfume if they saw this adverts, for the price of £15- £20 because 'it looks nice and has a lovely design, and the petals look like it smells of flowers' and 'it looks nice'. They said that the colours, the smell, the bottle shape, the name, the limited edition sign, the french writing would attract the to this advert.
After looking at my results, I have come to the conclusion that my advert is well targeted for the audience of women 14+ as it's a sophisticated advert and the majority of my results say it's a nice advert and that they would buy it, so I think if I gave my questionnaires to an older audience that they would agree with the people that answered these questionnaires.
Wednesday, 25 May 2011
Magazine Questionnaire
After collecting the feedback of my 10 questionnaires for my magazine cover, my results were easily reflected and easy to decide if it was suitable for the target audience.
The majority of the feedback I got were from the age range of 15-20, I got one response from someone in the age range of 10-14 and I got 3 responses from people in the age range of 25+.
Out of the 25+ category 2 of them said they would buy the magazine and they would pay between £1.51-£2. 2 of them liked the layout of the magazine and said it was a good effort overall, the other said that the 'pictures were to small to see and there could be more eye catching colours.
I didn't get much feedback from the under 14. The only results I got from her were that she would buy the magazine and she would pay less than a pound.
The other 6 questionnaires I got results from were from the 15-20 age category. 2 of them said they buy celebrity magazines, another 2 said they buy sports magazines and the final 2 said they prefer teenage magazines. 5 of the 6 said they liked the magazine cover as they thought it was very clear and that they thought it was well laid out. One of them said they didn't liked it as 'it's not about fishing or shooting'. 3 said they would not buy the magazine and the other 3 said they would buy it and that between £1-£1.50.
After collecting the results of my questionnaire, I came to the conclusion that my magazine cover is suitable for my target audience and the price they are willing to pay is the same type of price that I price of final product.
The majority of the feedback I got were from the age range of 15-20, I got one response from someone in the age range of 10-14 and I got 3 responses from people in the age range of 25+.
Out of the 25+ category 2 of them said they would buy the magazine and they would pay between £1.51-£2. 2 of them liked the layout of the magazine and said it was a good effort overall, the other said that the 'pictures were to small to see and there could be more eye catching colours.
I didn't get much feedback from the under 14. The only results I got from her were that she would buy the magazine and she would pay less than a pound.
The other 6 questionnaires I got results from were from the 15-20 age category. 2 of them said they buy celebrity magazines, another 2 said they buy sports magazines and the final 2 said they prefer teenage magazines. 5 of the 6 said they liked the magazine cover as they thought it was very clear and that they thought it was well laid out. One of them said they didn't liked it as 'it's not about fishing or shooting'. 3 said they would not buy the magazine and the other 3 said they would buy it and that between £1-£1.50.
After collecting the results of my questionnaire, I came to the conclusion that my magazine cover is suitable for my target audience and the price they are willing to pay is the same type of price that I price of final product.
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