Perfume Advert Questionnaire

After collecting the feedback of my 5 questionnaires for my perfume advert my results reflected what I originally thought about before deciding on my advert style.

All the questionnaire's that were filled in were from the age range of 10-14. 3 of the questionnaire's had the results that they preferred celebrity based adverts, one preferred neutral adverts and one said they preferred branded adverts e.g. Estee Lauder. They all said they liked my advert because of the colours and the brand name and fonts used. They had a wide range of responses about what they look for in an advert, for example, who it's by, the people in the advert, modern adverts, fun and girly. 3 said they would buy the perfume if they saw this adverts, for the price of £15- £20 because 'it looks nice and has a lovely design, and the petals look like it smells of flowers' and 'it looks nice'. They said that the colours, the smell, the bottle shape, the name, the limited edition sign, the french writing would attract the to this advert.

After looking at my results, I have come to the conclusion that my advert is well targeted for the audience of women 14+ as it's a sophisticated advert and the majority of my results say it's a nice advert and that they would buy it, so I think if I gave my questionnaires to an older audience that they would agree with the people that answered these questionnaires.

Magazine Questionnaire

After collecting the feedback of my 10 questionnaires for my magazine cover, my results were easily reflected and easy to decide if it was suitable for the target audience.
The majority of the feedback I got were from the age range of 15-20, I got one response from someone in the age range of 10-14 and I got 3 responses from people in the age range of 25+.

Out of the 25+ category 2 of them said they would buy the magazine and they would pay between £1.51-£2. 2 of them liked the layout of the magazine and said it was a good effort overall, the other said that the 'pictures were to small to see and there could be more eye catching colours.

I didn't get much feedback from the under 14. The only results I got from her were that she would buy the magazine and she would pay less than a pound.

The other 6 questionnaires I got results from were from the 15-20 age category. 2 of them said they buy celebrity magazines, another 2 said they buy sports magazines and the final 2 said they prefer teenage magazines. 5 of the 6 said they liked the magazine cover as they thought it was very clear and that they thought it was well laid out. One of them said they didn't liked it as 'it's not about fishing or shooting'. 3 said they would not buy the magazine and the other 3 said they would buy it and that between £1-£1.50.

After collecting the results of my questionnaire, I came to the conclusion that my magazine cover is suitable for my target audience and the price they are willing to pay is the same type of price that I price of final product.

The cheapest magazine is TV Choice which is 40p

The middle magazine is Total TV Guide which is £1

TV & Satellite Week is the most expensive magazine which is priced at £1.20

Unit 7 Evaluation

How does your finished product compare to your design?

My final perfume advert was exactly like my plan, as I knew what adverts attracted me to buy perfume and I wanted to stick to that theme and didn't change my mind throughout the entire unit.

How has technology (computer, digital camera, printer) helped you turn your design into a real product?

Technology has helped me a lot throughout this unit, as I have constructed my advert on photoshop and found an image of a perfume bottle on google, to incorporate into my advert, a printer has also helped me collect feedback, as I printed out a questionnaire and my advert to give out so I can find out what people think about it.

Do you feel your product is suitable for your target audience?

I feel like my product is suitable for my target audience as it has no inappropriate images and it is very plain so it's suitable for all ages.

Describe two challenges you have overcome?

During this unit, I have managed to think of decent brand names and product names to make my work unique and different. I have also managed to think of a logo, for my product so if it's seen anywhere else it's easy to remember.

Describe the technical skills you have gained?

I have learnt how to use photoshop and different techniques to make my work look professional and unique.

Perfume Advert Questionnaire.

CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.

http://www.cap.org.uk/CAP-and-BCAP-Consultations/Closed-consultations/CAP-Code-Review-consultation/Executive-summary.aspx

I think my advert fits within this code, as it is not offensive/harmful in any way. I think this because my advert doesn't have any images that could disturb the public audience, as it has a gradient background which is white and pink, and the image of the bottle. This couldn't offend anyone. This also protects children from images that are disturbing and inappropriate for children.