Monday, 24 January 2011

ACORN (acronym for A Classification Of Residential Neighbourhoods) is a geodemographic information system categorising all United Kingdom postcodes into various types based upon census data and other information such as lifestyle surveys. It was developed by Richard Webber of CACI Limited, who also developed the competing MOSAIC system, and is sold to businesses, health and local authorities typically for marketing and planning purposes.

questionnaire

jess media questionnaire

Thursday, 20 January 2011

Wednesday, 8 December 2010

Thursday, 2 December 2010

Thursday, 11 November 2010

What permissions are needed to use a celebrity photograph?

When you go onto google, every picture in google images would be copyrighted. You would need to ask the photographers permission to use it. But it is different if the picture has 'creative commons' underneath it. This means that you can use the picture for anything you wish, that's why the picture on flickr are used.
If a company use a picture of a model or a celebrity then the company would have to pay the model or agent permission to use the picture. This would mean that the company would have to pay the model and the agent money to use it. Such as, if they use a child to advertise 'to stop the bullying of children' then they would have to pay the child or child's parents for the use of the photo.
If a company was going to use a celebrity to make a commercial advert then they would have to ask the permission of the celebrity, because they may not want to be involves in commercials.

Wednesday, 10 November 2010

Allocating Roles