Perfume Advert Questionnaire.

CAP intends its Code to be based on the enduring principles that marketing communications should not mislead, harm or offend. A CAP objective is to ensure that the Code adequately protects children and others whose circumstances seem to CAP to put them in need of special protection, yet retains an environment in which responsible advertising can flourish. CAP intends its rules to be transparent, accountable, proportionate, consistent, targeted only where regulation is needed and written so that they are easily understood, easily implemented and easily enforced.

http://www.cap.org.uk/CAP-and-BCAP-Consultations/Closed-consultations/CAP-Code-Review-consultation/Executive-summary.aspx

I think my advert fits within this code, as it is not offensive/harmful in any way. I think this because my advert doesn't have any images that could disturb the public audience, as it has a gradient background which is white and pink, and the image of the bottle. This couldn't offend anyone. This also protects children from images that are disturbing and inappropriate for children.