What permissions are needed to use a celebrity photograph?

When you go onto google, every picture in google images would be copyrighted. You would need to ask the photographers permission to use it. But it is different if the picture has 'creative commons' underneath it. This means that you can use the picture for anything you wish, that's why the picture on flickr are used.
If a company use a picture of a model or a celebrity then the company would have to pay the model or agent permission to use the picture. This would mean that the company would have to pay the model and the agent money to use it. Such as, if they use a child to advertise 'to stop the bullying of children' then they would have to pay the child or child's parents for the use of the photo.
If a company was going to use a celebrity to make a commercial advert then they would have to ask the permission of the celebrity, because they may not want to be involves in commercials.

Allocating Roles

Jess Questionnaire